ABOUT ME
A colleague once said to me, "Angie, you build bridges." I didn't think much of it at the time, but looking back, I realize how true that statement was.
For me, communication means building bridges – between people, disciplines, and ideas. For over 20 years, I have connected clients with creatives, leaders with teams, and consultants with developers – creating lasting partnerships and sustainable collaboration.
I transform strategies into action, align creative ideas with budgets and timelines, and build safety nets for turbulent times – so even the wobbliest suspension bridges hold.
With my skills in bridge building, I bring together agencies, corporate teams, and freelance talent – designers, writers, developers – all united by a passion for branding, marketing, and communications. Ready to build strong bridges for your communication goals?
MY PROMISE
1
LOTS OF QUESTIONS
Picture us talking about your next project – in your office or over coffee. You share your ideas, thoughts, and vision. I listen closely and ask questions – lots of them! Because only by digging deeper do we get closer to real solutions.
2
NO BUZZWORDS
Strategy? Absolutely – but it has to be practical. Concepts only matter when they translate into action. I speak clearly, without buzzwords or jargon. My goal: to connect with you and your clients at eye level – always, not just sometimes.
3
UNIQUE OPTIONS
Options are great, right? I’ll show you realistic paths forward, explain the pros and cons, and help you make an informed decision – no pressure. Choose what fits best. The best ideas come from collaboration.
4
HONEST OPINIONS
I say what I think – with care and transparency. It's not about being blunt, but about honest communication, even when it’s uncomfortable. That’s what moves projects forward. No worries – I’m 100% solution-focused.
5
PRACTICAL SOLUTIONS
In a perfect marcom world, solid strategies meet unique concepts, audiences adore us, and budgets are endless. In reality, we will find solutions together that fit your goals, resources, and constraints – direct, doable, no detours.
6
PROVEN EXPERIENCE
Two decades in communications taught me this: there’s no universal solution. My agency and in-house experience gives me a wide toolbox. My approach? Tailored advice that aligns with your plans – no one-size-fits-all templates.
EXPERIENCE
since 2022
Founder • LAROO Communications Consulting
Consulting and development of communication strategies for creative professionals and small businesses in the founding or repositioning phase. Account direction for various agencies. Sectors: creative industry, e-commerce, education, fitness & wellness, non-profit, real estate.
since 2021
Strategy and Project Development, Senior Consultant (Freelance) • Gruber & Ianeselli AG
Development of brand and communication strategies for clients. Definition of internal processes and strategic positioning of the agency. Supervisory responsbilities. Sectors: e-commerce, energy, finance, hospitality, insurance, pharma/healthcare, real estate.
since 2021
Communications Consultant (Freelance) • Linkgroup AG
Member of the content team. Strategic consulting and development of content concepts focused on corporate publishing and social media. Sectors: finance, R&D, real estate.
2017 to 2021
Head of Marketing Communications for Continuing Education and Services • Zurich University of Teacher Education
Strategic staff position to the Vice Rector. Overall responsibility for marketing communications of Continuing Education and Services. Established and led a cross-departmental marketing communications team (5 members). Crisis communication, development and implementation of marcom strategy, conceptual, strategic and editorial work for division-wide and university-wide initiatives.
2016 to 2017
Account Director • Reach Partners AG
Strategic consulting for branding, websites, editorial design projects. Presentations, project management. Sectors: air transportation, automotive, pharma/healthcare, insurance, retail.
2013 to 2016
Editorial Team Lead and PR-Officer • University Hospital Basel
Overall responsibility for all corporate communications channels. Led four-person editorial team. Advisor to Head of Marketing Communications and internal stakeholders. Strategic consulting and project lead for key initiatives (e.g., annual report, image campaign, navigation app, intranet and website relaunches). Concept development and implementation of various marcom measures, incl. campaigns, branding, events.
2007 to 2013
2006 to 2007
2004 to 2006
Account Director • Kreisvier Communications AG
Account Director • TBWA Health AG
Account Executive • Antwerpes und Partner AG
Education and Awards
• Award: PH Zurich Teaching Advancement Award, Concept for Design Thinking and Learning Spaces (2019)
• Master of Arts: Digital Media Studies, University of Denver (2004)
• Bachelor of Science: Communications and Psychology, New York University (2001)
• CAS: Marketingcommunications, University of Applied Sciences and Arts Northwestern Switzerland (2010)
• Certificates: Sustainable Business Strategy (2021), Nutritional Consulting for Children (2015), Website Design (2002)​
GET IN TOUCH
LAROO • Communications Consulting
Zentralstrasse 7, 8003 Zurich, Switzerland
